VISiON

Ouchrif Records is an independent label and publishing house – built by artists, for artists.

We work across genres, cultures, and borders, rooted in the sounds of North Africa and shaped by the spirit of Scandinavia.
We exist to support bold voices, honest stories, and long-term artistic growth.

At OUCHRIF RECORDS, we believe in artistic freedom.
We encourage artists to follow their vision and stay true to who they are – because that’s the only way to make music that matters, and to keep loving what you do every day.

We don’t chase trends.
We play the long game.
We trust that when an artist is authentic and relatable, and they got the right support and team behind them, the right audience will always find them.

We develop, support and release artists who dare to mix cultures, styles, and emotions.
We are not tied to one sound – but to one intention: realness.
From artist development and publishing, to visuals, strategy and creative direction – we walk with you.

We believe in learning from each other and growing together – because that’s what community means.

We create sound that lives between two worlds – from the red soil of our roots to the white snow of our surroundings.
We don’t fit into boxes. we build our own.